Category Archives: SWOT Analysis

Converting Your SWOT Analysis into Goals

Most users of a SWOT analysis have difficulty in translating it into a set of planning goals. In my blog article How to Improve Your SWOT Analysis I gave 3 tips on improving your analysis. This article shows how to convert your improved SWOT analysis into a set of SMART goals. A set of SMART…

How to Improve Your SWOT Analysis

We are all familiar with the traditional SWOT analysis used in a wide range of business planning activities, i.e. the 2×2 table of strengths, weaknesses, opportunities and threats. Unfortunately most SWOT analyses are poorly executed and provide little real benefit. Here are 3 tips on how to improve your SWOT analysis. •    Source of Inputs…